A new illustration style for the new brand of Daisy living, a building management company where I currently work as a product designer. After the rebrand we were looking for a very specific illustration style and I decided to take on the challenge. This is still evolving but in the meanwhile we are pleased with the new clean an sophisticated style.

I was lucky to be a part of building this app from scratch. An app that helps people practice happiness in very small and easy excersises.

This showcase is mostly about the illustrations I created for the app while designing it, the illustrations became prominent in the user experience as well as the brand experience.

I had developed a bank of characters for Gett, that served them in all their visual needs. The characters were meant to look very distinct to the brand, in a range from hip and young to business-y looking on-the-go people. I used a thick line with rounded edges - to give it a slick look, and various patterns, to create a rich visual experience while working in monochrome. Also they needed to be built in a way for other designers and illustrators to be able to work with them easily.
I had been working with these characters for four years and I feel like they do not become obsolete. yet :)

Logo design for Massa, handmade art for the home. The strategy was ‘perfectly raw’ & ‘silent strength’ and I believe I managed to capture those values and my design.
It is a challenge to design for a design brand, avoiding overshadowing of the products that are created. Therefore, I allowed a few variations of the logo so it can be really minimal allowing the products to shine but also be a strong recognizable shape for other places such as social media.

Oribi Analytics commisioned an series of characters from the African savanna, I took part in the project illustrating and art directing, as part of my job at Awesome TLV.

A brand identity I had created for a new brand of self care products infused with CBD oils. They were looking for a trustworthy high quality identity, with a small twist, and that is what I created drawing inspiration from classic typography and brands. I had also created labels for their debut product line of CBD infused honey.

A simple and clean logo design for a new fashion brand created by two sisters. The goal was to create something polished that will not cast a shadow on their designs, but represent their clean geometric aesthetic.

I designed a logo and a symbol for Alma, with intention to portray her original kind of therapy, and the way she keeps it close and aligned to nature. I wanted to give a high-end feel to it, while keeping it very simple.

Personal project, illustrated coasters, inspired by bug collections.

Designs I created for the interior design by On Studio that dressed up the new Colu offices in Tel Aviv. Photos by Yoav Peled.

My mission was to create lively city backgrounds that will be part of the overall colourful and textured design that Studio On was planning for Colu.

I had worked at Colu as a product designer up to the end of 2019, and taking part in this new beginning for the company, which I like and root for, felt really good.

Pepper, the first digital-only bank in Israel, turned to Awesome TLV for branding elements. I Took part in the process as an art director, designer and illustrator. Directing shooting days, animation clips, producing a brand new credit card and checkbook, as well as the posh package they came in. We have designed numerous brochures, posters and swag elements. 

Illustrated at Awesome TLV to be printed on T-shirts and tote bags.

For this project I served as a brand designer, as well as an art director for the demo video. After cracking the logo I designed the storboard, along with the illustrations for the animation. Animation and editing was done by Bold Studio.

A new Identity for the largest coffeeshop franchise in the country. I personaly illustrated most of the visual elements printed on all the coffeshop's products. As part of my job as designer and art director at Awesome TLV.

A collaboration with the mo-graph wizards at Bold studio, for a short video introducing a new kind of fitness studio in Tel aviv.

My role was to design the visuals according to the given script, the best part for me was designing those characters.

Here is the final outcome.

From hand lettering the logo, through signage and menu, to the grease absorbing paper, I handled the whole identity creation for a new BBQ restaurant in Tel Aviv. Inspired by the lone star state, general Americana and vintage neon signs. Created part of my job as a designer and art director at the Yotam Bezalel studio. Signage from my designs executed and photographed by Orneon Signage.

I have always been fascinated with plants leaves and flowers, I often like to document them just for my own enjoyment, or as inspiration for future drawings.

A small project of logo and badge design for a mini-cupcake and deserts company.

A project I took part of as an art director at Awesome TLV. A new platform for selling and buying second hand designer clothing, to which I gave the name, and worked together with designer May Kishon to develop the graphic language and design the website.

A new shor term car rental services was initiated by the Tel Aviv's municipal authority. we at Awesome TLV did the new identity, I took part in it as the art director and illustrator.

A visual concept for Hoodies FW15 collection, as part of my job as an art director at AwesomeTLV. Photos by Eyal Nevo and Shay Yehezkel

A visual concept for Hoodies SS17 collection, as part of my job as an art director at AwesomeTLV. Photos by Shay Yehezkel

Art direction of a photoshoot for Pepper Banking. The goal was to create lively urban images that the client could use for any need (like check book cover or convention invitations) Photography by Julia Berezina.

A super fun project for this super fun brand of children's gifts and gadgets

Here I will be posting illustrations that I created for myself, just when inspiration struck me :) 

A photoshoot for Ramilee maternity clothes, emphasizing the fact that a woman being pregnant can still wear pretty clothes and feel like her usual cool self. A project of AwesomeTLV photos by Yariv Fein & Guy Kushi.

Ads for a creative competition, "helping" creatives to "get rid" of boring briefs so they can move on to making super creative ads for the competition. I was in the creative team that envisioned this campaign and also executed it. It got noumerous local awards and was published In Grey Worldwide agency book.

Illustrations for my final project at the Bezalel academy, Animations for bar TVs that you can watch here, giving tips and tricks to people who are on a date and are stuck in an awkward silence.

I chose to portray the characters as animals because I felt they were more expressive, and I enjoyed experimenting with showing a lot of emotion with little movement